ATTITUDE IS EVERYTHING

The Franklin Hotel is a boutique hotel located in Chapel Hill, NC. In an area infatuated with tradition and student life, we wanted to create an experience unto itself but with an equally rich attraction. The photography blends the “then” with the “now” to convey the devout, canny spirit that the Franklin stands for. Given restrictive budget restraints in the photography campaign, we took a less is more approach and photographed clean, graphic vignettes that left the viewer with unforced but in some cases a bohemian narrative.