MAY THE FALSE IDOLS WE BURN LIGHT OUR WAY

When Graybeard Distillery came to us with their rice-based vodka, Ris, we immediately saw a chance to carve out a unique identity amidst a market filled with generic imitators. Taking the opportunity to shake things up and capture the rebel in all of us. Thus, the tale of Bedlam was born—a vodka hailing from the rugged coasts of Northern Ireland, its heritage traced back to noble monks who crafted it over seven centuries ago. With Irish lineage and an unmistakable attitude, Bedlam stands out as a symbol of defiance.

This animation served as the launching pad for the Bedlam vodka brand at WSWA, the world's largest wine and spirits trade show. From a pool of 1200 emerging brands, Bedlam emerged victorious, seizing the prestigious Battle of the Brands gold medal.

With a friendly tone and a touch of mischief as star was born.