ATTITUDE IS EVERYTHING

Welcome to The Franklin Hotel, a charming boutique hotel nestled in the heart of Chapel Hill, NC. Surrounded by a community steeped in tradition and vibrant student life, we sought to craft an experience that is truly unique yet effortlessly captures the essence of our surroundings.

The photography seamlessly blends the nostalgia of the past with the allure of the present, echoing the sincere and intuitive character that defines The Franklin. We adopted a "less is more" philosophy in our photography campaign, focusing on clean and graphic vignettes that evoke a sense of understated elegance and, in some instances, a touch of bohemian charm