VICTORY MEANS A LITTLE MORE HERE
FAYETTEVILLE AREA CVB
Thirty years after the Vietnam War, Fayetteville, North Carolina continues to be associated with the derogatory nickname "Fayettenam," a term stemming from the thousands of soldiers who trained at the nearby Ft. Bragg before being deployed. However, rather than shying away from Fayetteville's strong military connection, we have embraced it and infused real significance into the city's brand by showcasing a community that resonates with military households.
This deliberate patriotic approach has enabled us to emphasize Fayetteville's unique appeal to those who are connected to the military, making it a place that not only acknowledges its history but also celebrates the strength and resilience of its residents.
Through this strategic branding effort, Fayetteville has become a beacon for those who value the values and camaraderie associated with military life and the American dream, creating a lasting and meaningful identity for the city.
AGENCY: THE REPUBLIK
ADVENTURE VIDEOS SERIES
Even though Fayetteville’s strong military presence attracts many visitors, there's a diverse range of attractions to cater to everyone's interests. So instead of simply listing things to do, we tailored content stories to various prospect groups to meet their specific needs. From a guys weekend romp to a girls adventure trip to a family getaway, we created them all in this series of short videos.
BILLBOARDS
PHOTOGRAPHY LIBRARY
