THE BEST TIMES HAVE THE WORST CELL SERVICE

With a heritage as rugged as the frontier that inspired its creation, Pendleton Whisky pays homage to the sport of rodeo and the enduring spirit of the Great American West while also adding in a appreciation for the contemporary man.

This print and video campaign was crafted to convey the idea that an escape to the backcountry with close friends is sometimes all you need for a great time – no cell service required. The campaign emphasizes the beauty of unplugging and cherishing genuine connections in the wilderness.